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How we choose what's on this shelf, laid out just like the aisle:
Plastic-Free + Refillable OptionsReusable or Compostable Tools*PFAS-Free FlossSLS-Free Toothpaste
- BrushToothbrushes + replacement heads for electric brushesShop Brush
plastic toothbrushesplant-based brushes and replacement headsPlastic-FreeCompostable Handles*
- PasteTablets, powder, aluminum tubes + jarsShop Paste
SLS, petrochemicals, and palm oilsimple formulas on calcium carbonate, xylitol, and plant oilsGood to knowFluoride pre-packaged only, since it is a regulated medicine; we stock fluoride + fluoride-freeNano-hydroxyapatite a fluoride-free way to help rebuild enamelCalcium carbonate gently cleans and supports remineralizationXylitol helps fight cavity-causing bacteria (keep away from pets)Several of these turn up in the mouthwash tablets too.SLS-FreePlastic-Free + Refillable
- FlossRefillable glass + stainless dispensersShop Floss
PFAS / Teflon-style coatings and plastic flossplant-based floss and waxes in refillable dispensersPFAS-FreePlastic-Free + Refillable
- FreshenMouthwash tablets, tongue scrapers, low-waste add-onsShop Freshen
pre-mixed mouthwash in plasticmouthwash tablets (add water at home) and low-waste toolsPlastic-FreeAdd Water at Home
*Some tools haven't been fully compost-tested, but all are plant-based and won't create microplastics as they break down.
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How to shop
You should not have to read the label. We already did. Every product here was reviewed before it reached the shelf: the full ingredient list, where each ingredient actually comes from, the packaging, and whether it genuinely works. Where a real tradeoff exists, we name it on the product rather than bury it. Looking for something we do not carry? Tell us, and we will go look into it.
Shopping notes
Some items here are bulk foods. Bulk food items are certified organic unless listed as local or conventional.
🫙 Values marked with * (~$/volume) are estimates and will improve as we fill more orders. All refillables are sold by weight at checkout.
Jar options shown are by volume: short jar + tall jar. Prices are for the product inside only (jar not included). Short jar (~1 fl oz) + Tall jar (~3.6 fl oz).
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ea -
ea -
Fluoride-FreeXylitol-Free -
oz(0.063 lbs) -
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T12oz(0.063 lbs) -
T13-T16Fluoride-FreeXylitol-Free
